Melbourne and Sydney, Australia
Vitality Brands today announced that it has entered into a partnership with Blueshift to implement its ONE Solution. Blueshift’s ONE Solution has been adding value to Australian and New Zealand FMCG companies since 2002, helping them to save bottom line dollars through promotion profitability optimisation and supply gains as a result of improved forecast accuracy. “Blueshift was a logical choice for Vitality Brands. Its client centric team were highly commended through our network and the solution was tailored to suit our business needs,” said Richard Meyrick, Executive Director at Vitality Brands. Justin Stafford, Director and Solution Architect at Blueshift, added “We are excited to be working with Vitality Brands in their growth phase especially because their founding values are closely aligned to ours, being a home-grown Australian company”.
About Blueshift
Blueshift specialises in Trade Promotion Management (TPM), Demand Forecasting and Business Intelligence. Blueshift’s flagship product is the ONE Solution, which consists of an integrated, end-to-end ONE Number software tool for TPM and Demand Forecasting and the associated best practice processes including S&OP. Blueshift’s solution includes business intelligence and reporting as well as support and maintenance services.
About Vitality Brands
Vitality Brands Worldwide is a privately owned Australian company dedicated to developing good-for-you wellness products that help people feel healthier and happier, thereby influencing their lives in a positive way. Launched in 2003, Vitality Brands has since grown significantly; due primarily to successful brand marketing, innovative product development and aggressive channel expansion. Vitality Brands is based in Melbourne and employs over 60 people.
Contact
Blueshift: Justin Stafford [email protected]
Vitality Brands: Bianca Mangion [email protected]