Best Practice v Right Practice

When implementing a new solution such as Blueshift ONE, many companies strive for best practice; but what is best practice?  Best Practice is generally defined as a method that produces a superior result so striving for best practice is a good thing.

When looking at the best practice to be applied to any business, it is a clear matter of perspective.  If you consider a company with multibillion-dollar turnover and an account team structure of Sales Directors, Business Manager’s, Key Account Manager’s and Sales Executives, the best practice employed for promotion approval would involve scaled approval limits based on the roles in the structure and married to account size.  This would be the right practice for this type of business.  By the same token, a smaller sub $100m turnover business with a Sales Director and one or two Key Account Managers may have no formal approval process as they run a very lean structure.  This would too be considered the right process for this business.  Applying the best practice designed for the multibillion dollar organisation to the smaller sub $100m organisation would not result in the best practice for the smaller company, hence the need to find the right practice.

Whilst this is just a small example, the same thought can be applied to any business processes to ensure the right practice is applied; that is the best practice for that business based on the organisation size and complexity.

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