Blueshift, one of the truly fastest growing IBP solution providers globally, unveiled the evolution of its brand identity today, including a new modern and simplified logo look and feel for branded communications and experiences.
The ability to thrive in a digital age as well as position Blueshift as a forward-thinking, customer experience focused technology company is fundamental to this change.
The Blueshift brand is synonymous with the ONE number solution, and businesses embracing a consensus ONE number forecast leading to true Integrated Business Planning success, so it was important to ensure that what Blueshift is known for was central to our new branding.
The new logo, a stylised representation of a “b”, when rotated 180 degrees symbolises the number “1”. When our customers think of Blueshift, they instantly think of the one solution.
With the new branding, Blueshift encourages our customers and team to “Be One”.
- Be One Team
- Be One Number
- Be One Success
- Be One with Blueshift
The evolved brand identity will be rolled out to all Blueshift Products, communications, and experiences over the coming months.